We follow with sadness and regret the use of Hitler figure in the Biomen Men Shampoo advertisement, which was brought to the screen in recent days.
Hitler, who massacred 6 Million Jews in gas chambers for the sole reason of being Jewish and also killed its mentally disabled citizens on the purpose of creating "a pure Arian race" , had created the darkest pages of the world history. Using him in an advertisement for whatever reason is an unacceptable situation and could not be accepted by us at all. This is beyond all ethics as well as a huge insult to human rights.We believe and expect that the necessary senstivity will be shown and the correction will be made soon.
The Jewish Community of Turkey - The Chief Rabbinate of Turkey